The Monetization of Twitter Demographics

Howard Lindzon points out that the first adopters of Twitter are saying that there is no good way to monetize that app. That sort of talk always leads to nowhere. He argues:

They are early adapters for sure, but the data they create is mostly worthless.

He goes on to point out that breaking Twitter up into a niche (namely finance) would help stimulate monetization of the application. It’s a novel idea, really. The functionality has already been hacked together at StockTweets, a Twitter Channel.

Any ticker that the writer wishes to discuss will be prefixed with a ‘$’. So if I wanted to spill some haterade on Crocs, I’d say “$CROX : They make your feet stink.” The data is then aggregated and linked to the ticker so users can go back and browse various opinions.

Twitter in finance is a damn powerful tool. I swing trade occasionally, and it’s nice to have up to the minute information from people you can trust.

There are other niches that you can aggregate information from and monetize that data. I’m not going into detail here, but there are some possibilities that I’m mulling around. (BTW, I need a programmer that knows the Twitter API… contact me if you’re interested.)