In a continuation of the previous article, I attempt to look further for ways in which Twitter can expand beyond the TechCrunch crowd and start to hit the mainstream.
Yesterday, water was found on Mars. Who broke it? CNN? AP? Ah, no. It was the twitter feed for the mars lander who gave its audience a riveting story in tiny little pieces. Technology has now allowed the primary sources to become the media outlets, rather than being sanitized and processed for the masses, and this story may have saved Twitter.
This event will mark a new trend into Microjournalism.
Picture the scenario: you have all the major networks and their respective talking heads, well, talking. They sit their and speculate about every nuance of a major story. And their waiting…. for the next Tweet.
Imagine the countless opportunities for this! Howard Lindzon (investor in Twitter) brought up a good idea that Twitter should start paying for “inside reports,” with his example being Tiger Woods’ caddy. Imagine the traffic that would have came to their website, people grabbing onto every word… and then the mainstream media gets a hold of it. That’s critical mass.
- Texting information from a closed courtroom where media isn’t allowed.
- Celebrities Twittering about working in a movie. Think about Will Smith complaining about the heat in his suit for “Hancock.” This would be a tremendous promoting tool for the industry.
- Have the lead scientists at the Large Hadron Collider funnel their thoughts into Twitter.
It’s coming to the breaking point for Twitter. There are scalability issues and rumours about management leaving. However, they are in a prime position to go critical mass, and they are lucky they are in an election year. If they want to get a ton more exposure, they need to start recruiting major political players, correspondents, and embeds to engage in MicroJournalism. Once they have a substantial number of power players, then go to the media and show that they have the quickest sources out their. For the 24 Hour networks, this is like bringing them a purer form of cocaine… they can’t resist. Start to establish deals with the networks and expand from there.
Twitter will only survive with product verticals. They have been dismissed by the TC crowd as unnecessary. I believe that if they execute properly they will become a new form of newsmedia, that once established, will become a necessary architecture to provide up-to-date news.